For this project we have chosen to use a mixed technique.
We decided to merge the liberty of direction given by 3D animation with the convenience and speed of explanation offered by motion graphics.
In fact, for this video, several 3D assets were created and then integrated into the flow of drawings and illustrations that tell the small episodes to explain the customer’s product. A feature to note in this video is the particular aspect of the 3D elements, integrated with the illustrations, which are flat as if they were also 2D.
The purpose of this product is to describe the services and solutions offered by the client, for web and trade fair communication.
Client: MC Solutions
Production: Ach! Animation
Art Direction, Motion Graphics, Illustration: Edo Faravelli
Director, 3D Modeling, 3D Animation: Tommaso Zambelli